Mount Rainier at dusk

For Revenue Owners and Leaders

Cut your conversation tech spend,
then put every customer conversation to work.

I help software and tech revenue teams consolidate overlapping conversation tools, lower costs, and optimize the technology they already own. Then we connect your conversation data to AI agents and workflows built around your business.

Based in Issaquah, WA

Zoom Up Partner · Pavilion Seattle member

Practical work. Specific results.

B2B SAAS · MIGRATION IN PROGRESS

26 users.
A simpler stack.

A Gong-to-Zoom Revenue Accelerator migration, projected to cut costs 73%.

DREAM BIGGER SQUAD · COMPLETED

Coaching from
the actual calls.

Outbound sales leaders now review recorded calls for question quality, talk time, and coaching opportunities.

POLARIS INJURY LAW · COMPLETED

58%
lower spend

A professional-services firm reduced its monthly communications and AI spend by consolidating five tools onto Zoom.

02 / WHAT CHANGES

A simpler stack.
More value from every conversation.

Bring your conversation tools, costs, and workflows into one plan. Consolidate where it pays off and optimize what stays.

01

Lower spend. Less overlap.

Map the tools, licenses, and renewal dates across your conversation stack. Identify duplicate capabilities and build a consolidation plan around what your team needs.

02

Get more from what you keep.

Configure your platforms around how your team works. Connect conversation data, surface useful insights, and put underused capabilities to work.

03

Enable workflows that fit your business.

Give AI agents access to the right conversation context they need, instead of wasting time and tokens on raw conversation search.

04 / HOW WE GET THERE

Build a stack that works for your business.

01

Map what matters.

Map your conversation tools, spend, renewal dates, and required capabilities. Identify what overlaps, what should stay, and where your current stack can do more.

02

Make it work.

Consolidate where it makes sense, optimize the platforms you keep, and connect your conversation data to the workflows your business needs.

03

Make it stick.

Give teams and leaders simple, cost-effective tools that enable an agentic workflow built around your business. Make it practical to use, manage, and adapt as your needs change.

SIMPLIFY WHERE IT MAKES SENSE

Keep the capabilities you need. Cut the overlap you don’t.

Choose platforms based on your business requirements, integrations, and total cost. Compare what you have with the alternatives, consolidate where it adds value, and optimize the tools that stay.

How consolidation works ↗
Nick Knutzen, founder of Tahoma Tech

Nick Knutzen / Founder

05 / WHO YOU WORK WITH

From first conversation
through adoption.

At AWS, I worked on the ISV team for Zoom and developed a passion for AI in business conversations. After more than 20 years in technology, I built Tahoma Tech to help businesses simplify their technology and get more value from the conversations it captures.

When I work with clients, I act as a steward of your decision process around conversation technology and then work to make sure migration, modernization, and adoption all lead to business value realization.

More about Nick ↗
How the engagement is paid for

Assessment and advisory are complementary. Hands-on keyboard is paid and scoped to the work.

ALSO, AROUND THE TABLE

Compare notes with
Seattle B2B SaaS sales leaders.

A small dinner for B2B SaaS revenue leaders to discuss AI, coaching, and the tools their teams actually use. The first gathering is planned for mid-November 2026, co-hosted with Zoom.

Explore the roundtable ↗

06 / START WITH A CONVERSATION

What could your
tech stack do better?

I’m happy to talk through your current tools, costs, and business requirements, and where consolidation or optimization could make a difference.

Send me a direct message on LinkedIn.